CAR

On August 15, 2011, C.A.R.’s new 2011 consumer advertising campaign may be seen or heard across California on TV, radio, and online channels. This year’s theme, “California REALTORS®. Champions of Home.” continues to raise awareness of the REALTOR® brand and reinforce the professionalism of California REALTORS®. The campaign features two new TV spots, 10 and 15-second radio traffic read sponsorships, Web banners placed on popular sites like REALTOR.com® and Trulia.com; and search engine marketing. This year, C.A.R. launches a new theme, “California REALTORS®. Champions of Home,” which uses testimonials from consumers to promote t...

NAR News

Franchisor IDX Display Clarifications The following  is in addition to the IDX-related information provided in the recent INS. The action taken by the NAR Board of Directors at the 2011 Midyear meeting requiring listing participants’ affirmative consent (“opt-in”) before their listings can be displayed on franchisors’ websites does not affect the rights of individual MLS participants to continue to display the listings of other participants in the same MLS on their websites. The recently-added “opt-in” deals only with display of IDX listings on franchisors’ sites. While franchisors’ authority to display IDX listings is now...