It seemed appropriate for us
to use this first newsletter of 2007 to go over the
changes to the Code of Ethics and Standards of Practice
which are now in effect. Additionally, the California
Association of REALTORS® adopted some changes to their
Professional Standards Reference Manual which we will
touch upon.
2007 CODE OF ETHICS
CHANGES:
Revised Standard of Practice 1-2
This is now the introductory paragraph:
The duties imposed by the Code of Ethics
encompass all real estate – related activities and
transactions whether conducted in person, electronically,
or through any other means.
New
Standard of Practice 9-2
This is a new Standard of Practice which
became effective in January, 2007 and it reads:
“When assisting or enabling a client or
customer in establishing a contractual relationship (e.g.,
listing and representation agreements, purchase
agreements, leases, etc.) electronically, REALTORS® shall
make reasonable efforts to explain the nature and disclose
the specific terms of the contractual relationship being
established prior to it being agreed to by a contracting
party.”
Revised Standard of Practice 12-5
REALTORS® shall not advertise nor permit any
person employed by or affiliated with them to advertise
listed property in any medium (e.g., electronically,
print, radio, television, etc.) without disclosing the
name of that REALTORS®’ firm in a reasonable and
readily apparent manner.
The New Standards of
Practice 12-8 through 12-11 and 15-2 cover REALTORS®’
obligations when presenting information over the internet
including REALTORS®’ websites.
New
Standard of Practice 12-8
The obligation to present a true picture in
representations to the public includes information
presented, provided, or displayed on REALTORS®’ websites.
REALTORS® shall use reasonable efforts to ensure that
information on their websites is current. When it becomes
apparent that information on their website is no longer
current or accurate, REALTORS® shall promptly take
corrective action.
New
Standard of Practice 12-9
REALTORS® firm websites shall disclose the
firm’s name and state(s) of licensure in a reasonable and
readily apparent manner. Websites of REALTORS® and
non-member licensees affiliated with a REALTORS® firm
shall disclose the firm’s name and that REALTORS®’s or
non-member licensee’s state(s) of licensure in a
reasonable and readily apparent manner.
New
Standard of Practice 12-10
REALTORS®’ obligation to present a true
picture in their advertising and representations to the
public includes the URLs and domain names they use, and
prohibits REALTORS® from: 1) engaging in deceptive or
unauthorized framing of real estate brokerage websites; 2)
manipulating (e.g., presenting content developed by
others) listing content in any way that produces a
deceptive or misleading result; or 3) deceptively using
metatags, keywords or other devices/methods to direct,
drive, or divert internet traffic, or to otherwise mislead
consumers.
New
Standard of Practice 12-11
REALTORS® intending to share or sell
consumer information gathered via the Internet shall
disclose that possibility in a reasonably and readily
apparent manner.
New
Standard of Practice 15-2
The obligation to refrain from making false
or misleading statements about competitors’ businesses and
competitors’ business practices includes the duty to not
knowingly or recklessly repeat, retransmit, or republish
by false or misleading statements made by others. This
duty applies whether false or misleading statements are
repeated in person, in writing, by technological means
(e.g., the Internet), or by any other means.
Revised Standard of Practice 17-4
The following paragraphs were added into the
center of sections one and two:
1)
…When
arbitration occurs between two (or more) cooperating
brokers and where the listing broker is not a party, the
amount in dispute and the amount of any potential
resulting award is limited to the amount paid to the
respondent by the listing broker and any amount credited
or paid to a party to the transaction at the direction of
the respondent.
2)
…When
arbitration occurs between two (or more) cooperating
brokers and where the listing broker is not a party, the
amount in dispute and the amount of any potential
resulting award is limited to the amount paid to the
respondent by the listing broker and any amount credited
or paid to a party to the transaction at the direction of
the respondent.
New
Standard of Practice 17-5
The obligation to arbitrate
established in Article 17 includes disputes between
REALTORS®
(principals) in
different states in instances where, absent an established
inter–association arbitration agreement, the REALTOR®
(principal) requesting
arbitration agrees to submit to the jurisdiction of,
travel to, participate in, and be bound by any resulting
award rendered in arbitration conducted by the
respondent(s) REALTOR®’s
association, in instances where the respondent(s) REALTOR®’s
association determines that an arbitral issue exists.
2007 CALIFORNIA ASSOCIATION OF REALTORS® PROFESSIONAL
STANDARDS REFERENCE MANUAL
The
California Association of REALTORS® (CAR) recently adopted
three changes to Professional Standards as part of the
recommendations of the Business Practices Task Force. The
adoption of these proposals is not mandatory. The changes
are as follows:
1.
Venue.
Ethics (Disciplinary Complaints) currently are filed where
the respondent is a member. Under this change, they may
also be filed where the property is located, at the option
of the complainant. The adoption of this policy by each
individual Association is not mandatory but strongly
suggested by CAR.
2.
Anonymous
Complaints. A number of Associations have already
adopted this CAR proposal. A Subcommittee of the
Association’s Grievance Committee will be formed to
investigate and prosecute anonymous Ethics (Disciplinary)
Complaints. Members of the Subcommittee are appointed by
the Grievance Chair, for a one-year term. Members of the
Subcommittee must sign an agreement not to file any
anonymous complaints for the year they are on the
Subcommittee. When an anonymous complaint is received,
the Grievance Chair assigns it to three impartial members
of the Subcommittee. These Subcommittee members have the
ability to investigate a complaint before making their
decision, and are given authority to act for the Grievance
Committee. In order to send a complaint to hearing ‘you
must be able to touch it, hear it, and see it.’ (e.g.,
Article 12, advertising violations.)
Options for the Subcommittee
are:
1) dismiss the
complaint as unworthy of further consideration;
2) notify the
respondent of the complaint and give an opportunity to
correct; or
3) refer the
complaint to the Association Executive committee for
hearing.
If the Subcommittee, on
behalf of the Grievance Committee, refers the matter for
hearing, the Grievance Committee shall be the complaint,
and one of the members of the Subcommittee shall represent
the Grievance Committee at the hearing.”
Again, the adoption of this
policy is not mandatory. If your Association’s Board of
Directors decides to adopt this program, training will be
available.
3.
The third
change was the formation of the Ethics Advocates program.
The Ethics Advocate would be permitted to assist
complainants draft and file their ethics complaints, and
represent the complainant at the hearing. There were five
Associations throughout the State selected, including
Pacific West and Inland Valleys, to participate in a pilot
program. We are awaiting additional information from CAR
on this program and will provide further information once
we receive it.
Please call (800) 446-3646 for Professional Standards
Grievances.
GIARDINELLI, & DUKE, APC
31594 Railroad Canyon Road
Canyon Lake, CA 92587
(951) 244-1856 telephone
(951) 246-2400 facsimile |